I want to buy a Leofoto tripod as I like the monopod I bought, and I'm shown a variety of images and names but in order to cull the selection I have to read every ad. You can tell NOTHING by the names, or the thumbnail ads. It's just remarkably poor presentation. Even reading the ads is annoying, why would they feature that a long version tripod goes very low? It's nonsense, this unit goes 82" high, I am not going to use to shoot at ground level. I can't tell if it is center column capable, etc. Just terrible marketing. They make nice stuff, the prices are good, the service good, but you can't parse the products with the site. It's infuriating.
Leofoto, select an array of qualities that your products off and they state clearly in each ad whether that model has or does not have each feature. Put the models into clearly delineated categories according to feature set and then by rank. Stop hiding behind names that belong in an inventory spreadsheet.
Furthermore I don't care how many weaves are in the carbon or that you include the "hang tag" or a tiny plastic bag for parts. I care about function and features and dimensions. Wake up! Fire your whole ad team!
